Love Creates Love, beyond Here Mama

How every mother who joins us helps another mother be held.

Love Creates Love is not only a philosophy here on this site. It is also a quiet commitment.

Every mother who joins Here Mama is part of a gentle ripple that reaches mothers we may never meet, mothers in villages where a midwife is a two-day walk away, mothers holding their babies in refugee camps, mothers carrying grief without a village to hold them. Through our Give-One Promise and partnerships with maternal health organizations, we help ensure every mother has access to the practices that support her baby's first 1,000 days, regardless of her circumstances.

Because a movement that talks about love without practising it, is not a movement at all.

One

Love Support Unite.

The charity I have chosen to support is the charity I am a co-founder of, because it most reflects the philosophy of Love Creates Love.

For over ten years, I have supported an international charity called Love Support Unite, a small, beautiful organisation working with vulnerable mothers and babies in Malawi, where maternal mortality rates are among the highest in the world.

I am a co-founder, and have helped to establish programmes that train community health workers, midwives, and local practitioners in the practices that support mothers and babies in the critical first 1,000 days, baby massage, nurturing touch, co-regulation, and responsive care.

Love Support Unite works in some of the most under-resourced maternal health environments on earth, bringing the science of the first 1,000 days to mothers who need it most, alongside the community practitioners who serve them.

Two

Every Mother Counts.

A charity I have chosen to support, because it too reflects the philosophy of Love Creates Love.

Every Mother Counts, founded by Christy Turlington Burns, is a global advocacy organization working to make pregnancy and childbirth safe for every mother, everywhere. Their mission reflects the belief that the earliest hours of a life are the most critical: when mothers survive childbirth and receive skilled care, their babies have the foundation for optimal development in the first 1,000 days.

I support their work because maternal health IS infant health. A mother who survives childbirth, receives postpartum care, and is held through the earliest weeks can regulate herself, and build her baby’s nervous system through that regulation. That is where everything begins.

Learn more about Every Mother Counts →

Three

The Give-One Promise.

For every ten mothers who join Here Mama during pregnancy and the first two years, we gift one, with love, to a mother who could not otherwise access it.

This is our formal commitment to you.

For every ten mothers who join the Here Mama app through paid annual membership during pregnancy and the first two years, we gift one lifetime membership to a mother facing hardship, poverty, or isolation, identified through our partner organizations, community health workers, and direct nominations from our community.

When you join Here Mama, you are not simply subscribing to an app. You are giving another mother access to the practices that support her baby’s nervous system development, secure attachment, and optimal growth in the first 1,000 days. You are helping another mother, somewhere in the world, be held.

You are practising Love Creates Love in the most literal way possible.

We will publish how many memberships were gifted each year, in our annual Love Creates Love Impact Report. We will be transparent. We will be accountable.

A note from Gayle

A quiet word before you go.

When I was twenty-seven, and again at twenty-nine and thirty, I gave birth in a country with a National Health Service. I had midwives. I had a bed. I had my husband. I had a hospital an hour away by car.

I did not know then, but I know now, how rare that was in the wider world.

Nearly 300,000 women die each year in pregnancy and childbirth (WHO, global maternal mortality estimates). Almost all of these deaths are preventable. Not because we lack the science, we have the science, but because so many mothers give birth without the presence of a trained caregiver. Without warmth. Without safety. Without love.

Here Mama is my life's answer. Every mother who joins us helps another mother be held. That is the whole of it.

Love creates love. And love, is what changes the world.

Gayle x

Transparency

Love Metrics.

We measure our impact not in headlines, but in mothers held. Every membership gifted, every partnership supported, and every mother who gains access to the practices that support her baby’s first 1,000 days is part of a ripple we are committed to tracking with care.

Each year we publish a Love Creates Love Impact Report, a quiet account of how many memberships were gifted, where the support travelled, which communities were reached, and the outcomes we can measure: mothers served, babies held, practitioners trained, and programs supported.

Radical transparency is part of how we practise love.

The first report will be released after our first year of operations. Until then, you can read about the life-saving work of Love Support Unite and Every Mother Counts through the links.

The first Love Creates Love Impact Report will live here. Pending publishing, please send any specific question to press@heremama.com.

The first Love Creates Love Impact Report will live here. Pending publishing, please send any specific question to press@heremama.com.

Love Creates Love

When you love and care and nurture yourself, when you regulate your own nervous system, you have a greater capacity to love and nurture and care for your baby. And your baby, borrowing your regulated nervous system, grows knowing the world is a safe, loving, nurturing place. Their brain develops with that as the foundation. In every interaction, we are creating more love, more regulation, more secure attachment. And that, that is why love creates love.

Arriving January 2027

A different kind of app. For a different kind of beginning.

Be among the first to step inside Here Mama, the Parent & Baby Co-Regulation Companion. Founding members shape the community from the very first day.

Founding members receive:

  • Early access to the app before public launch
  • A private welcome from me
  • Lifetime access to foundational practices
  • A small gift on launch day

Available January 2027 on iOS and Android

Coming soon on

Apple App Store

Coming soon on

Google Play

The Here Mama app home screen showing the logo, a gentle bear illustration, and Day 439 of 1000

Today's Ritual

Our Daily Rhythm

For Mama

A calm mama

A Steady Moment of Peace for You

5 minutes daily to find your calm.

For Baby

A sleeping baby

Building Connection for Baby

Your daily practice to build emotional connection.

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